Summer Blast! With Andy Grammer & American Authors July 29th @ Power Plant Live! Tickets On Sale Now!

Breakfast cereal characters

The Story Behind Post Cereal’s “Sugar Bear”~

We all know Sugar Bear from Post Super Sugar Crisp. Check out the story behind this mascot with the Dean Martin cool…


Snap! Crackle! Pop! And…?

Cereal icons Snap! Crackle! and Pop! were the very first characters to represent a Kellogg’s cereal product. Snap was the first character to represent Rice Krispies in 1931, with Crackle and Pop coming along in […]