Mars Birthday Game Rules

WLIF/MARS SUPERMARKET 71ST ANNIVERSARY BIRTHDAY GAME

OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE ENTRANT’S CHANCE OF WINNING.

1. HOW TO ENTER

a. These rules govern the Mars Supermarket 71st anniversary Birthday Game promotion (the “Promotion” or “Contest”), which is being conducted by radio station WLIF(FM) (the “Station”). The Promotion begins on March 31, 2014 and ends on the earlier of May 9, 2014 or when the Station announces that it has one (1) Grand Prize winner (the “Promotion Dates”).

b. To participate in the Promotion, listen to the Station each weekday between the hours of 6:00am Eastern Time (“ET”) and 6:00pm ET during the above mentioned Promotion Dates for the WLIF/Mars Supermarket Anniversary Birthday Contest cue to call to be announced on-air. Upon hearing the cue to call, be the tenth (10th) caller to get through to the Station contest line at 410-481-1019 will, upon confirmation of eligibility, get an opportunity to play the Birthday Game (“Game”). At the time of their call, callers will have their phone call conversations audio recorded, witnessed and videotaped in the presence of at least two (2) Station employees. Callers will be required to provide all information requested including their full name, complete address (including zip code), day and evening phone numbers and date of birth in order to be eligible to win. In the event that the selected caller is disconnected or is found to be ineligible, the next eligible caller that successfully makes it through on the call-in line and completes their call will be given an opportunity to play the Game. There is no limit to the number of times a listener may attempt to call in to win, but a listener may be a Prize winner only once during this Promotion. There will be up to a total of ninety (90) Prize winners selected on-air and a maximum of one (1) Grand Prize winner selected on-air during the Promotion Dates.

c. The Station will provide up to three (3) separate opportunities to play the Game per weekday (one (1) opportunity to play the Game after the cue to call and up to three (3) cues to call per weekday); each opportunity is a round (“Round”).

d. Birthday Game: Each time the Station conducts a Round of the Game:

Step 1: The Station will take the 10th caller (the “Caller”) and if the Caller is otherwise eligible to participate in the Contest, the Station will award the Caller a $50 Mars Supermarket gift card. If the 10th caller is not eligible, the Station will take the next caller.

Step 2: The Station will ask the Caller to announce on air the Caller’s birthday, including the month and numeric birth day on which he/she was born and the year in which he/she was born.

Step 3: The Station will open the sealed Contest envelope for that Round containing a randomly pre-selected month, birth day and year, and the Station will announce that month, birth day and year that was contained in that envelope on air. If the Caller is otherwise eligible to participate in the Contest and the numeric birth day on which the Caller was born does in fact exactly match the numeric birth day contained in the Contest envelope, the Station will award the caller one (1) additional $100 Mars Supermarket gift card (e.g., if the envelope says August 20, entrant will receive this additional $100 Mars Supermarket gift card as long as entrant’s birthday is on the 20th of any month). Then, if the Caller is otherwise eligible to participate in the Contest and the month the Caller was born, the numeric birth day on which the Caller was born and the year the Caller was born do in fact exactly match the month, the birth day and the year contained in the Contest envelope, Caller will win a $10,000 Check Grand Prize, subject to compliance with and confirmation of all pertinent details as required by the Contest rules. A Grand Prize winner will receive the $10,000 Grand Prize Check and the two (2) $50 gift cards. If there is no match, entrant wins only the $50 Mars Supermarket gift card as described in Step 1.

e. The dates in all of the sealed envelopes are randomly pre-selected dates between January 1, 1934 – December 31, 1995.

f. Due to delays in the online streaming of the Station’s broadcast signal, listeners to the online stream may not be able to participate in or may be disadvantaged in participating in on-air contests. Entrants are encouraged to listen to the Station on-air. The Station is not responsible for online streaming delays.

2. ELIGIBILITY RESTRICTIONS

a. The Promotion is open to all persons who are legal U.S. residents who are born between January 1, 1934 and December 31, 1995 and who reside in the state of Maryland or York or Adams County, Pennsylvania. Void where prohibited or restricted by law. Employees, officers, directors and agents of Mars Supermarket, Interactive Promotions Group, the Station, CBS Radio Inc., their corporate affiliates, Station’s advertising and promotional agencies, participating sponsors, prize suppliers, their respective affiliates (collectively, the “Promotion Entities”) and other radio stations in the Baltimore metropolitan area, the members of their immediate families (spouse, parents, siblings or children) and those living in the same household of each (whether related or not), are ineligible to enter or win. This Promotion is subject to all applicable federal, state and local laws and regulations. By participating, entrant agrees to comply with these Official Rules and the decisions of the Station, which are final and binding in all respects.

b. Listeners are eligible to win a prize in a Station-conducted Promotion only once every sixty (60) days and a prize valued at $600 or more only once every six (6) months. Only one (1) winner per household is permitted in any Station-conducted promotion.

c. Each prize winner in this Contest must provide valid government-issued photo identification and provide their complete address, date of birth and phone number to claim a prize. In the event of a Grand Prize winner in this Contest, the Grand Prize winner will be required to submit two (2) forms of identification to the Station in person and by 5:00 pm ET the following business day, identification must include a valid driver’s license or government issued picture id, a social security card and/or original or certified copy birth certificate. In addition, a third form of identification including a valid driver’s license or government issued picture id, a social security card or original or certified copy birth certificate must be presented to the station within one (1) business day of winning in order to claim Grand Prize. The name (and birth date, if applicable) on the ID must match exactly with the name and birth date provided during the Contest and the birth date the Caller was required to match for that particular Contest attempt. At least one form of identification must have the Caller’s birth date that he/she used in the Game on it.

d. Entrants are required to provide truthful information and the Station will reject and delete any entry that it discovers to be false or fraudulent. The Station will disqualify any entrant who does not meet the eligibility requirements and will also delete any entry as required by law.

e. Any winning contestant must be the participant who dialed the phone to call the Station to participate in the Contest. No family member(s), friend(s), office associate(s), or any other person will be allowed to participate in the Contest on another person’s behalf. Contestants may not transfer the phone to another contestant at any time during the Contest call.

3. PRIZES

a. Up to one hundred and eighty one (181) Prizes may be awarded in this Contest depending on matching birth month, numerical birth date, and birth year. Each winner of the up to ninety (90) winners will receive a $50 Mars Supermarket gift card; in addition, each winner may also qualify to win one (1) additional $100 Mars Supermarket gift card and may also qualify to win a check in the amount of $10,000. Approximate Retail Value: $50, $100 and $10,000, respectively. A Grand Prize winner would win $10,150 ($10,000 check plus one (1) $50 gift card and one (1) $100 gift card). Each winner will be solely responsible for all taxes and all other fees and expenses not specified herein associated with the receipt and use of the Prize. The prize is awarded as is. Mars Supermarket gift cards valid at Mars Supermarkets in the Baltimore area, there is no expiration date. The gift card will be subject to the terms and conditions as set forth by the issuer of the gift card. Gift cards are not refundable or transferable, and may not be substituted or exchanged for cash or credit at any time. Lost or stolen gift certificates will not be replaced.

b. No more than the stated number of prizes specified in these official rules will be awarded. All prizes or prize certificates may be claimed at the office of the Station at the address below during regular business hours. Each winner will forfeit any prize or prize certificate not claimed by 5:00 pm ET on the tenth (10) business day following the date of their call. In the event that a prize or prize certificate is mailed or shipped to the winner(s), it will be with the prior written consent of the winner(s) and therefore, winner(s) assumes the risk of its loss. The Station is not responsible for the safe arrival of a prize(s) or prize certificate(s). $10,000 Check Grand Prize will be issued within six (6) to eight (8) weeks following confirmation of eligibility and completion of all requisite releases and IRS forms.

c. Prize(s) is not transferable, and no substitution, assignment or cash equivalent of prize(s) is permitted, except by the Station (solely at its discretion), which reserves the right to substitute a prize or prize portion with another prize or prize portion of greater or equal value. The prize(s) are expressly limited to the item(s) listed above and unless otherwise expressly specified, do not include taxes, gratuities or any other expenses. Promotion Entities are not responsible for winners’ limitations that prevent acceptance or use of prize(s). Entrants acknowledge that the Promotion Entities have not made, and are not in any manner responsible or liable for, any warranties, representations or guarantees, and hereby disclaim any and all warranties, expressed or implied, whether by contract or law, concerning any prize, including without limitation, implied warranties of quality, merchantability, mechanical condition or fitness for a particular purpose. Other restrictions may apply.

4. POTENTIAL WINNER SELECTION AND NOTIFICATION

a. Decisions of the Station management with respect to the Promotion are final.

b. Winners will be determined between the hours of 6:00am ET and 6:00pm ET weekdays during the Promotion Dates described above in Section 1(d) of these Official Rules.

c. Odds of being selected as a designated caller depend on the order and number of calls received.

d. Entrants must listen to win, but need not be present to win. Winners will be notified on-air at the time of their call.

e. If a birth date (month, date and/or year) is deemed fraudulent, or proof of birth date is not provided, that Contest winner will forfeit their prize.

f. Prize(s) will be awarded only upon confirmation of eligibility and completion of all requisite releases. For the gift card, each winner (or their parent or legal guardian if under the age of majority) must execute and return any required affidavit of eligibility and/or liability/publicity release by 5:00 pm ET on the tenth (10) business day following the date of their call or prize will be forfeited. If a potential winner(s) cannot be contacted, fails to sign and return the required fully-executed affidavit of eligibility and/or liability/publicity release within the required time period, or if a prize or prize notification is returned as undeliverable, the potential winner forfeits the prize(s). In the event of a Grand Prize winner, the Grand Prize winner will be required to submit two (2) forms of identification to Station in person and by 5:00 pm ET the following business day, identification must include a valid driver’s license or government issued picture id, a social security card and/or original or certified copy birth certificate. In addition, a valid driver’s license or government issued picture id, a social security card and original or certified copy birth certificate must be presented to the station within one (1) business day of winning in order to claim Grand Prize. The name (and birth date, if applicable) on the id must match exactly with the name and birth date provided during the Contest and the birth date the Caller was required to match for that particular Contest attempt. At least one form of identification must have the Caller’s birth date that he/she used in the Game on it.

5. CONDITIONS

a. Payments of all federal, state and local taxes are solely the responsibility of the winner(s). The winner(s) may be required to complete and submit an IRS Form W-9 with the winner’s full Social Security Number or the equivalent for receipt of any prize(s) and will be required to complete and submit an IRS Form W-9 with the winner’s full Social Security Number or the equivalent for receipt of any prize(s) valued at $600 or more or for any prizes awarded by the Station (or any other CBS Radio station in Station’s market) in a calendar year with an aggregate value of $600 or more. Failure to submit a complete W-9 or equivalent will result in forfeiture of the prize(s). Such winnings of $600 or more will be reported to the IRS.

b. Participation in the Promotion and/or acceptance of prize(s) constitutes entrant’s and/or winner’s (and guest’s, if applicable) permission for the Station or its designees to interview the winner(s) (or guest(s), if applicable), to photograph, film and record each winner (or guest, if applicable), and to use in commerce and in any media, now or hereafter known, throughout the world, in perpetuity, his/her name, prize(s) won, hometown (city and state), biographic information, likeness, photograph, voice, audio or video recording and/or any statements made by him/her regarding the Station, the Promotion and/or its sponsor(s) for purposes of trade, publicity or promotion without notice or additional compensation, notification or permission, in perpetuity, except where prohibited by law. Each winner (and guest, if applicable) agrees to sign a publicity release confirming such consent prior to acceptance of the prize, except where prohibited by law.

c. Participation in the Promotion and/or acceptance of prize(s) constitutes entrant’s and/or winner’s (and guest’s, if applicable) agreement to release, discharge, and hold harmless the Promotion Entities and their respective officers, shareholders, directors, employees, agents and representatives and all of their successors and assigns (collectively, the “Released Parties”) from and against any and all claims or liability arising directly or indirectly from any prize(s) awarded and participation in the Promotion, including, but not limited to, personal injury, death or damage to or loss of property, which may occur in connection with, preparation for, travel to, or participation in the Promotion, or delivery, possession, acceptance and/or use or misuse of any prize or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation, invasion of privacy and merchandise delivery.

d. If for any reason this Promotion cannot be executed as planned, including but not limited to, as a result of infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Released Parties that corrupt or affect the security, administration, fairness, integrity or proper conduct of the Promotion, or if the Promotion is compromised or becomes technically corrupted in any way, electronically or otherwise, the Station reserves the right to cancel, terminate, suspend and/or modify the Promotion. If the Promotion is terminated before the original end date, the Station reserves the right, in its sole discretion to, to modify the procedure for selecting winner(s), unless the nature of the event giving rise to such termination renders it impossible to select winner(s).

e. The Released Parties are not responsible for (i) typographical or other errors in the printing, the offering or the administration of the Promotion or in the announcement of a prize(s); (ii) incorrect or inaccurate entry information, human error, failure or omission; (iii) unauthorized human intervention; (iv) lost, stolen, mangled, misdirected, postage due, illegible, incomplete or late entries; (v) entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties, telephone service outages, delays, busy signals, poor signals or signal interference, accidental disconnection or equipment malfunctions or any other technological problems or failures of any kind; or (vi) any cancellations, delays, diversions, substitutions or omissions whatsoever by any transportation providers or any other persons or entities providing any services to winner(s) (and guest(s), if applicable) including any results thereof such as changes in services or location necessitated by same. Further, the Released Parties are not responsible if any part of a Promotion prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, acts of terrorism or other factors beyond the Released Parties’ control.

f. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins or any other methods may void that entrant’s entries and that entrant may be disqualified. The use of any device to automate entry is prohibited. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, promotion entry services or proxies) will void all entries by that entrant at the Station’s discretion. The Station’s or its Promotion administrator’s computer or telephone system is the official time keeping device for this Promotion. In the event of a dispute, online entries will be deemed to have been submitted by the Authorized Account Holder. The “Authorized Account Holder” is the natural person who (i) is assigned to an email address by an internet access provider, online service provider or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address or (ii) is assigned to the text or mobile telephone number by a telecommunications provider, or other organization that is responsible for assigning such numbers. The Station, in its sole discretion, reserves the right to disqualify any person who it believes is tampering with the entry process or the operation of the Promotion. Failure to comply with the rules of the Promotion may result in an entrant’s disqualification and/or forfeiture of any prize or prizes. If the Station makes a good faith determination that an entrant has cheated or committed fraudulent activity in connection with a Promotion, the Station may disqualify that entrant from entering and/or winning this and any or all future Station-administered Promotions and seek damages to the fullest extent permitted by law.

g. The Station reserves the right to make changes to the rules of the Promotion, including, without limitation, the substitution of a prize(s) of equivalent value, which will become effective upon announcement. If due to circumstances beyond the control of the Promotion Entities, any competition or prize-related event or travel is delayed, rescheduled, postponed or cancelled, the Station reserves the right, but not the obligation, to cancel, terminate, suspend or modify the Promotion and shall not be required to award a substitute prize(s).

h. Except where prohibited, by entering the Promotion, each entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize(s) awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in New York, NY; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event shall such costs include attorneys’ fees; and (3) no punitive, incidental, special, consequential or other damages, including, without limitation, lost profits may be awarded (collectively, “Special Damages”), and (4) entrant hereby waives all rights to claim Special Damages and all rights to have any damages awarded multiplied or increased. New York law governs the interpretation and construction of these Official Rules and all aspects related thereto.

i. For a copy of these Official Rules, send a self-addressed stamped envelope (VT residents may omit return postage) for receipt by May 9, 2014 to “WLIF Mars Birthday Game – Official Rules,” Attn: Promotions, WLIF, 1423 Clarkview Road, Suite 100, Baltimore, MD 21209. For the names of the prize winner(s) send a self-addressed stamped envelope (VT residents may omit return postage) for receipt by July 9, 2014 to the above address marked “WLIF Mars Birthday Game – Winner List.” The Official Rules and the Winner List (when completed) shall also be available during regular business hours at the main offices of the Station and may be posted online at http://www.todays1019.com.

6. PRIVACY

a. By participating in the Promotion, entrant agrees to the Station’s Terms of Use Agreement and to the use of entrant’s personal information as described in the Privacy Policy located at http://www.todays1019.com.. In the event of conflict between the Station’s Terms of Use Agreement and these Official Rules, the terms of these Official Rules shall apply.

Administrator: WLIF, 1423 Clarkview Road, Suite 100, Baltimore, MD 21209
Sponsor: Mars Supermarkets, 9627 Philadelphia Road Rosedale, MD 21237;
Interactive Promotions Group, 136 Coulter Avenue, Ardmore, PA 19003

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