The company that gave us the filet-o-fish song is now taking something away.
McDonald’s is introducing a mobile order-and-pay technology along with curbside delivery. So now you can skip the drive-thru – order and pay on your smartphone and then have that food brought directly to their car by a McDonald’s employee. The change is part of plans to help them recover some of the 500 million customer transactions they’ve lost since 2012.
After their 4th year of declining guest counts in a row – the company is hoping the change will bring back the customers.