By Courtney E. Smith
In a new piece of viral marketing, Wendy’s has enlisted Boyz II Men in its singing ad campaign for the return of the pretzel bun.
The twist is that the ’90s crooners are singing a song made up entirely of tweets received by Wendy’s about the public’s profuse love for the buns.
Gathering sentiments from “want to high five myself” to “#burgering” to “it will improve my summer lunch game” the up tempo track explores the rainbow of ways people paid their thanks to Wendy’s for bringing the pretzel bun back after a year off their menu.
The guys even croon an emoticon, referring to it as “little hand sign that means okay.”
The group debuted their pretzel love song in New York City’s Times Square on July 9 and performed a few other love songs for the crowd.