Check out the cool history of this Easter favorite…
During the Easter season, Americans will enjoy an estimated 700 million Peeps~ that sweet marshmallow candy shaped like a chick or bunny.With those kinds of numbers, it’s no wonder Peeps are billed as America’s favorite candy.
Nearly a century ago, a young Russian-born man named Sam Born was living in France, where he learned the fine art of chocolate making. Sam immigrated to the United States in 1910. Seven years later, he opened a small candy shop in New York City, where he not only sold sweets, but made them, too.
As Born’s operations outgrew his store, he moved his company, by then coined Just Born, out of New York City to Bethlehem, Pennsylvania.
In the mid 1950s, Just Born acquired another company that had invented a three-dimensional marshmallow mold that turned out Easter chicks and bunnies, called Peeps. With some fine-tuning of their assembly line and clever marketing, Born had an Easter hit on his hands.