Katy Perry Uses Morse Code to Promote ‘Prism,’ Previews Song Snippets
In an interview with Entertainment Tonight, Perry revealed that she commandeered the light atop the famous Capitol Records building in Hollywood to send out a personal message.
“See that little red light up there? One thing that people don’t know is that it’s been spelling out Capitol for the longest time, I believe, and we changed it months ago and we had it start blinking out, ‘Katy Perry. Prism. October 22nd, 2013,’” she said. “But no one reads Morse code anymore besides that guy, like, in the [Hollywood] Hills that doesn’t wear any pants.”
Now just a week before the release, Perry let fans know in an easier to read fashion that they can preview 90-second snippets of her album on iTunes.
In just a few hours when the ITUNES store turns you will be able to preview 90 seconds of EACH song on #PRISM Who's ready for the light?!—
Katy Perry (@katyperry) October 15, 2013