On Friday night, Gaga teased the record’s first single, “Applause,” by tweeting a naked photo of herself with the all-CAPs message “1ST SINGLE FROM ARTPOP COMES AUG. 19 #24DAYS.”
The photo shows Gaga wearing nothing else but a pair of black boots and a pair of glasses, while sitting on a chair made of what appears to be computer parts.
— Lady Gaga (@ladygaga) July 27, 2013
Gaga followed that up with a video of her getting her septum pierced. The one-minute clip, posted by her makeup artist Tara Savelo, starts and finishes with the word “ARTPOP” flashing across as a pounding of house music plays underneath. In between fans get a close-up view of the singer being pierced. According to MTV, Gaga’s new punk look comes courtesy of Chicago’s MasterMind Ink Custom Tattoo Studio.
If that wasn’t enough, Gaga released the single art for “Applause” this morning (July 29).
Artwork for new single ‘Applause’ in HQ. pic.twitter.com/er0GPxOI17
— Lady Gaga (@ladygaga) July 29, 2013
The cover image was photographed by Inez van Lamsweerde and Vinoodh Matadin, who previously shot Gaga’s 2008 cover of V Magazine, and is a nod to Pierrot’s pantomime-style face. In the shot, her makeup is smeared artfully and her hair is covered under a head wrap.