Snap! Crackle! Pop! And…?

Snap Crackle Pop

Cereal icons Snap! Crackle! and Pop! were the very first characters to represent a Kellogg’s cereal product. Snap was the first character to represent Rice Krispies in 1931, with Crackle and Pop coming along in 1941. Did you know a fourth character was introduced in the 1950’s but didn’t last? It was Snap Crackle, Pop, and…


Pow! Above is a concept drawing of Pow with the other characters. So it would have been Snap, Crackle, Pop and Pow! I guess he didn’t fit into their famous jingle.

Fran Lane's Nite Lite

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